Laverda motorcycles and the 1000 Jota

By: On: December 23rd, 20090 Comments »Updated: November 10, 2012

Laverda Jota 1000Laverda motorcycles was a rising star in the 1970’s for Italian motorcycle brands.  Unfortunately, Laverda stopped motorcycle production in 1985 due to financial problems.  Low cost Japanese motorcycles did a lot of companies in, and Laverda is no exception.

Some have attempted to resurrect the Laverda motorcycle brand, but none have been successful.

Today, the Laverda motorcycles brand is owned by the Italian motorcycle, scooter and airplane manufacturer, Piaggio Group. It appears that Piaggio has no plans to bring back Laverda motorcycles anytime soon.  Piaggio already has their hands full with with their other excellent Italian motorcycle brands such as Aprilia and Moto Guzzi and also Vespa scooters, just to name a few.


Realistically, how would Piaggio position Laverda anyway?  With Aprilia, they have the off-road, sport and racing motorcycles.   With Moto Guzzi, they have a variety of standard, touring, and sport touring bikes, plus the Stelvio adventure motorcycle.  Based on the globally weak motorcycle demand for higher end bikes, that does not leave much hope for seeing any new Laverda motorcycles soon.  If history is any guide, then Laverda motorcycle will be back again someday though.

Some of the more memorable  Laverda motorcycles had the inline triple cylinder 981cc engine.  The model name was the 1000 JOTA, which came in 1976.  This Laverda was a true powerhouse in its day, even with 2 valves per cylinder, it was pushing 100 hp and 140 miles per hour.  Yes, this was a real superbike and was intended for experienced riders and racers. The Laverda 1000 had pretty good run, but faded away into history in the mid 1980’s with the brand itself.

To ride the momentum of the sport style of the 1000 Jota, there were some much smaller, but similar looking Laverda motorcycles, such as the LZ50, LZ125.  The interesting thing about these small Laverdas is that they had German Zundapp two stroke engines, with Zundapp clearly spelled out on the engine side covers. This was possibly an attempt by the two suffering companies to help each other gain some sales; however, Zundapp itself went out of business in 1984, just a year before Laverda motorcycles did.

About John Clay

John Clay is the author of MotorcycleInfo.Org. He and his family reside in North Carolina in the United States. A graduate of the Motorcycle Safety Foundation's Experienced Rider Course, he enjoys riding his Moto Guzzi in charity rides and serves as a volunteer motorcycle marshal for an annual bicycle charity event in the Carolinas.

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