Arlene at The ScooterGirls, Inc. in Los Angeles has launched her innovative new line of women’s scooter / motorcycle gear in a big way by taking first place at LA Fashion Week with GoGo Gear. The win wasn’t the only accomplishment of GoGo Gear, it was the first time that protective gear was part of a real fashion show.
I first heard about Arlene’s business start-up called ScooterGirls, when I was listening to the news on public radio a year ago. I liked her story so I contacted her for an interview for MotorcycleInfo.org. She kindly helped me put an article together about her unique marketing campaigns using Models on Motor Scooters. She also had told me of her plan to develop a line of women’s riding gear that would combine safety and fashion. Well, now the world of women’s riding gear is about to change.
When I first saw these new jackets from ScooterGirls, I thought that these might be just really nice women’s jackets, but how could they be considered as “gear” for riding scooters or motorcycles? Arlene explained that the innovative thing about GoGo Gear is that it is the first fashionable, fully-armored, abrasion-resistant and highly-reflective coats for women on scooter or motorcycle. Arlene developed the line after she got her first scooter and could not be a “fashionista scooterista” wearing the existing riding gear that was available on the US market.
ScooterGirls will also launch a “360 retroreflective” line designed to provide enhanced visibility for low-light and night-time riding. Arlene describes “360” as “the quintessential commuter line: wear it during the day and then reverse it at night for maximum visibility”.
The European launch of GoGo Gear will be Nov. 10-15, 2009 at the EICMA Milan Motorcycle Show in Italy. You will also see the ScooterGirls apparel line at the International Motorcycle Shows in LA (12/4-6), New York (1/22-24) and at the Dealer Expo in Indianapolis (2/12-15).
For more information about ScooterGirls, Inc. and to see this new line of women’s riding gear, visit www.scooter-girls.com. Well done Arlene!
